Student Profiles

Sample student profiles

 From Paris to Seoul, IFE student looks at fashion from all angles
 Coffee or Café? Intercultural communications at a multinational company
 Marketing major agrees that cultural learning is a contact sport
 A bonne journée for brand positioning

(See overview page for important information on profiles and lists.)

From Paris to Seoul, IFE student sees all sides of fashion

Name: Jina P. Undergraduate major field(s): Studio Art & Economics Goals for her Paris Field Study semester: “Incorporate my background in visual arts and economics and gain insight on the working environment of the fashion industry in France.” Placement: Paris-based fashion brand Responsibilities as intern:  Negotiate with South Korean licensees and fashion retail companies in discussions of contract renewal and brand promotion  Assist product manager and legal advisor in store checks, business meetings and market research  Participate in the direction of collections, giving feedback on new design proposals  Edit publicity images for accessories collection on company website Subject of research: The Next Stage: Re-positioning a fashion brand on the South-Korean market And... Jina transitioned from the business to the design side of fashion, studying at Parsons school of design and the Central Saint Martin’s school of art .

Coffee or Café? Intercultural communications in a multinational company

Name: Karen M. Undergraduate major field(s): Process Management and Consulting & Anthropology Goals for her Paris Field Study semester: To explore the effect of cultural differences on business practices while gaining valuable international business experience Placement: French international advertising agency Responsibilities as intern:  Coordinating different communications projects: sending promotional materials and information on copyright laws to different countries  Participate in strategic planning around growth margins  Provide the team in Paris with necessary information to situate the brand in the local market.  Produce case studies, analyzing market trends and other elements affecting the brand and its competitors Subject of research: The Influence of Corporate Strategy and Cultural Characteristics on the Success of Communications at Nestlé And... Karen was able to extend her internship through the summer.

Marketing major agrees that cultural learning is a contact sport

Name: Molly G. Undergraduate major field: Marketing Goals for her Paris Field Study: "To continue learning about French language and culture that I have come to know and love throughout the past eight years. I knew IFE was the perfect place for this when I read in their brochure that cultural learning ’is a contact sport’. " Placement: Bedouk Meetings & Events Media (leading European meetings and events planning agency) Responsibilities as intern:  Work as an assistant in the marketing department.  Maintain and develop a data base of all destinations utilized by Bedouk worldwide.  Make client phone calls gobally, gather information, update existing data  Assist department head in all phases of preparation for Bedouk’s participation in a major international Meeting Planners trade show to be held in Spain. Subject of research: The Theory of Marketing Mix: History and Application in the Meeting Industry And... In her final evaluation of Molly’s work her supervisor at Bedouk wrote: "the progress Molly made as a professional and in her self-confidence was nothing short of spectacular – bravo!"

A bonne journée for brand positioning

Name: Alexandria H. Undergraduate major field(s): Sociology Goals for her Paris Field Study semester: To learn how French communication and marketing differs from the U.S. and to get an idea of the overall business climate in France. Placement: International operator of food and beverage brands in travel locations Responsibilities as intern:  Work on a partner satisfaction survey, translating and creating action plans based on the results  Plan future surveys with other partners  Create tools for listings and orders on-site  Assist in various market studies to be presented to the French marketing committee of the company Subject of research: Positioning a Brand: Case study of Bonne Journée, a brand of SSP And... Her internship served as the perfect introduction to the field and prepared her well for her job as a trade marketing manager in Paris.