Sample student profiles
– From Paris to Seoul, IFE student looks at fashion from all angles
– Coffee or Café? Intercultural communications at a multinational company
– Marketing major agrees that cultural learning is a contact sport
– A bonne journée for brand positioning
(See overview page for important information on profiles and lists.)
From Paris to Seoul, IFE student sees all sides of fashion |
| Name: Jina P. Undergraduate major field(s): Studio Art & Economics Goals for her Paris Field Study semester: “Incorporate my background in visual arts and economics and gain insight on the working environment of the fashion industry in France.” Placement: Paris-based fashion brand Responsibilities as intern: – Negotiate with South Korean licensees and fashion retail companies in discussions of contract renewal and brand promotion – Assist product manager and legal advisor in store checks, business meetings and market research – Participate in the direction of collections, giving feedback on new design proposals – Edit publicity images for accessories collection on company website Subject of research: The Next Stage: Re-positioning a fashion brand on the South-Korean market And... Jina transitioned from the business to the design side of fashion, studying at Parsons school of design and the Central Saint Martin’s school of art . |
Coffee or Café? Intercultural communications in a multinational company |
| Name: Karen M. Undergraduate major field(s): Process Management and Consulting & Anthropology Goals for her Paris Field Study semester: To explore the effect of cultural differences on business practices while gaining valuable international business experience Placement: French international advertising agency Responsibilities as intern: – Coordinating different communications projects: sending promotional materials and information on copyright laws to different countries – Participate in strategic planning around growth margins – Provide the team in Paris with necessary information to situate the brand in the local market. – Produce case studies, analyzing market trends and other elements affecting the brand and its competitors Subject of research: The Influence of Corporate Strategy and Cultural Characteristics on the Success of Communications at Nestlé And... Karen was able to extend her internship through the summer. |
Marketing major agrees that cultural learning is a contact sport |
| Name: Molly G. Undergraduate major field: Marketing Goals for her Paris Field Study: "To continue learning about French language and culture that I have come to know and love throughout the past eight years. I knew IFE was the perfect place for this when I read in their brochure that cultural learning ’is a contact sport’. " Placement: Bedouk Meetings & Events Media (leading European meetings and events planning agency) Responsibilities as intern: – Work as an assistant in the marketing department. – Maintain and develop a data base of all destinations utilized by Bedouk worldwide. – Make client phone calls gobally, gather information, update existing data – Assist department head in all phases of preparation for Bedouk’s participation in a major international Meeting Planners trade show to be held in Spain. Subject of research: The Theory of Marketing Mix: History and Application in the Meeting Industry And... In her final evaluation of Molly’s work her supervisor at Bedouk wrote: "the progress Molly made as a professional and in her self-confidence was nothing short of spectacular – bravo!" |
A bonne journée for brand positioning |
| Name: Alexandria H. Undergraduate major field(s): Sociology Goals for her Paris Field Study semester: To learn how French communication and marketing differs from the U.S. and to get an idea of the overall business climate in France. Placement: International operator of food and beverage brands in travel locations Responsibilities as intern: – Work on a partner satisfaction survey, translating and creating action plans based on the results – Plan future surveys with other partners – Create tools for listings and orders on-site – Assist in various market studies to be presented to the French marketing committee of the company Subject of research: Positioning a Brand: Case study of Bonne Journée, a brand of SSP And... Her internship served as the perfect introduction to the field and prepared her well for her job as a trade marketing manager in Paris. |
